I've reported several times about how successful the sales of the world's most hardcore offroad automotive brand have been. Jeep is reporting that they have yet again set an all-time sales record with their 2013 sales totals. This actually marks two years in a row in which they have set an all-time record, as I reported last year about their phenomenal 2012 model-year sales.
Autoblog has all the brand numbers, but AutoGuide goes in depth with each Jeep model's individual sales, with Chrysler's own press release backing them up. The Grand Cherokee again came out on top, but the Wrangler's sales of 210,715 handily surpassed its last year's record of 194,142 units.
Chrysler's press release states the following good news about the Jeep brand's popularity:
January 6, 2014 , Auburn Hills, Mich. - For the second consecutive year, the Jeep® brand has set a new all-time global sales record. Sales of 731,565 Jeep vehicles across the globe in 2013 bettered the previous record of 701,626 established in 2012.
“Jeep vehicles have now recorded sales increases both globally and in the U.S. market for four consecutive years, with back-to-back global sales records,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Customers clearly appreciate the new Jeep vehicle lineup that delivers vastly improved on-road driving dynamics and fuel efficiency, in addition to legendary, benchmark 4x4 capability.
“We are especially pleased with the performance of Jeep Cherokee, which sold more than 25,000 units in its first two months in dealer showrooms,” Manley added. “We achieved this record while being out of the world’s largest SUV segment for three quarters of the year. With a full lineup of capable, efficient SUVs – and with Cherokee arriving in Jeep showrooms across the globe – we expect to continue our sales momentum in 2014.”
Jeep vehicle sales increased 4 percent globally in 2013 versus 2012, and 3 percent in the U.S.
Jeep sales rose 26 percent in the Asia-Pacific region in 2013. In China – the world’s largest automobile market – Jeep sales grew 29 percent in 2013.
Jeep vehicle sales were led globally and in the U.S. by Grand Cherokee (255,005 global; 174,275 U.S.), followed by Wrangler (210,715 global; 155,502 U.S.), Compass (121,626 global; 52,993 U.S.), Patriot (103,577 global; 75,797 U.S.) and Cherokee (31,330 global; 25,786 U.S.).
The sales totals for Jeep Compass, Patriot and Wrangler marked their best-ever global and U.S. sales numbers.
2013 marked the fourth consecutive year of increased Jeep sales, both globally and in the U.S. In 2012 the brand recorded increases of 19 percent global and 13 percent in the U.S. versus 2011. The previous two years saw increases of 41 percent global/41 percent U.S., and 24 percent global/26 percent U.S.)