Thursday, July 4, 2013

Jeep is America's Most Patriotic Brand



Since today is Independence Day and American pride is in the air, it's only appropriate that I take this opportunity to share a recent article by USA Today covering the 25 Most Patriotic American Brands.

In a survey conducted by the branding research firm Brand Keys, the Jeep brand tops the list of most 'patriotic' brands, beating Coca-Cola, Levi's, Disney, and Harley-Davidson.  From the article:
"As marketers traditionally operate on the Independence Day theory that a patriotic, flag-waving call-to-emotion will motivate consumers to behave more positively toward their brands, we wanted to see which brands actually led when it came to that particular value," says Robert Passikoff, president of Brand Keys.
Jeep has a model named Patriot, but when most people think of patriotic Jeeps, the Wrangler is what usually comes to mind:



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