Thursday, July 4, 2013

Jeep is America's Most Patriotic Brand

Since today is Independence Day and American pride is in the air, it's only appropriate that I take this opportunity to share a recent article by USA Today covering the 25 Most Patriotic American Brands.

In a survey conducted by the branding research firm Brand Keys, the Jeep brand tops the list of most 'patriotic' brands, beating Coca-Cola, Levi's, Disney, and Harley-Davidson.  From the article:
"As marketers traditionally operate on the Independence Day theory that a patriotic, flag-waving call-to-emotion will motivate consumers to behave more positively toward their brands, we wanted to see which brands actually led when it came to that particular value," says Robert Passikoff, president of Brand Keys.
Jeep has a model named Patriot, but when most people think of patriotic Jeeps, the Wrangler is what usually comes to mind:

Spice Up Your Summer with Off-Roading

Portland, Oregon's KATU media outlet has an outdoors adventure and exploration section of their website in which they explore a variety of topics.  Part of their "Spice Up Your Summer" series covers the offroading opportunities in the Tillamook State Forest.  The reporter rode along with Andy Lilienthal and Chad Schroll from Warn Industries, an Oregon company that makes the world's best electric winches - recall that I chose the Warn M8000-S winch for my own Jeep.  The reporter wrote about the sport from a beginner's perspective since this series of reports is intended to draw new people into the sport.

I was pleased to read how much good information on trail responsibility was included in the report.  This goes a long way toward debunking the myths that the anti-access folks perpetuate about OHV users tearing up the land and being poor stewards of the forest. A quote from Andy in the article:
"It's not just pedal to the metal, 'yee haw!' kind of stuff.  There are a lot of stereotypes, but the vast majority of people that are into this are courteous, respectful, they clean up after themselves and they realize that you stay on the trail - you leave minimal impact. We look at it as a way to get out to nature and see these places that are amazing."
The article even discusses the Tread Lightly rules of outdoor recreation - kudos to the reporter for writing an educational article instead of just a "fluff piece!"  Of course, the readers' comments at the end of the article include a number of ill-informed critics' malarkey, but anytime OHV access is discussed, the faux-environmentalists come out of the woodwork to disparage this form of recreation.

At any rate, this is a great article that's well worth reading.