Thursday, June 27, 2013

Jeep Wrangler: The Official Vehicle of Summer


Jeep has produced the above 1-minute commercial proclaiming the Wrangler to be The Official Vehicle of Summer.  The entire video is shot on location on the Rubicon Trail, clearly demonstrating why the Wrangler is the ultimate summer vehicle - there is no more fun road on Planet Earth than the Rubicon Trail.

What's so significant about the Rubicon?  Why does Jeep go to the effort to test all their Trail Rated models on the Rubicon before releasing them to the public?  Why does Jeep name their top-of-the-line, most offroad-capable model ever the Rubicon after this trail?  Is the Rubicon Trail really that significant?

Yes it is.  There's a lot more to the Rubicon than most people know, and it is a fascinating history.  You can own the world's most definitive coffee table book written by historian and Rubicon property owner Rick Morris: Rubicon Springs and the Rubicon Trail: a history

I first met Rick and his father at Rubicon Springs at the 60th Annual Jeepers Jamboree.  Getting to hear directly from the two of them tales about the Springs, the Trail, the constant access battles with our government land (mis)managers, and the geologic prehistory of this national treasure was fascinating.  I had to own this book, and I have very much enjoyed reading it and studying the countless old photos.

If you plan to drive the Rubicon Trail for the first time, I highly recommend going with a group - this trail is not just a day-trip for the novice.  Even with a group, I advise you to pick up the 4-Wheeler's Guide to the Rubicon Trail.  It provides obstacle-by-obstacle information on the trail so even newbies know exactly what to expect at every turn, which will help you get the most from your adventure.


1 comment:

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