Wednesday, December 5, 2012

10th Anniversary Jeep Wrangler Rubicon

2013 Jeep Wrangler Rubicon 10th Anniversary Edition
It's hard to believe that we're already celebrating the 10th Anniversary of the introduction of the most capable Jeep model ever built: the Jeep Wrangler Rubicon.  Jeep first created the TJ Rubicon model in 2003, and continued to improve the model over the years.  It was such a success, they made a Rubicon edition of the JK Wrangler from 2007 to present.  To celebrate this decade-long milestone (and as a friendly jab to the ribs of all the naysayers who insisted that a hardcore offroad version would never succeed) Jeep is releasing a special 10th Anniversary Limited Edition of the Rubicon this Spring.

Available as a 2-door Rubicon and a 4-door Rubicon Unlimited, the 10th Anniversary package upgrades over the standard Rubicon edition include slightly wider BFGoodrich Mud-Terrain T/A KM2 265/70R17 tires, heavier-duty front and rear bumpers, Mopar rock rails, red seats and tow hooks, a ventilated hood, and commemorative plaques, badges, and embroidery scattered throughout.  Much more than just a sticker package, the Anniversary Edition's uprated tires and winch-capable front bumper with removable end caps for additional offroad clearance are appreciated upgrades that really ought to be included on all Rubicon models.

Jeep outlines the 10th Anniversary Edition's upgrades on their blog.  The automotive media have really taken a liking to the 10th Anniversary Edition.  You can find articles written by Expedition Portal, Autoblog (twice), Car and Driver, The Car Connection, MotorAuthority, allpar, gizmag, Popular Mechanics, Automobile, Cars, Examiner, Kelley Blue Book, The Torque Report, World Car Fans, and countless others.

I'm not a fan of the gaudy red seats and tow hooks, but I appreciate the commemorative badges and the unique RUBICON hood decals.  I wish that Jeep would offer a factory-equipped version of the Rubicon with a 3-inch suspension lift and 35-inch tires, but today's litigious society would never allow them to get away with such a "dangerously tall" vehicle.  Oh well; the Jeep aftermarket industry is there to take over where the lawyers and judges cut Jeep's engineers off.

*** UPDATE 12/21/2013 ***

Motor Trend's YouTube video series IGNITION shot an in-depth review of the 10th Anniversary Rubicon on the Rubicon Trail.  As expected, the Jeep impressed with its world-class, benchmark-setting capabilities:


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