Autoblog is reporting on a Wall Street Journal article that states General Motors has been soliciting feedback from their GMC dealers regarding their interest in a Wrangler competitor. With the Wrangler's ever-increasing popularity, it's no wonder why GM wants a piece of that pie. This would be a big step forward in the capability of anything they have to offer.
I've written before about the few competitors that the Wrangler has in the United States, and what led me to choose a Jeep over any other option. I've also shown how much stiffer the Wrangler's competition is in foreign countries, where the appreciation for real 4x4s is still recognized by auto manufacturers. Ford's recent purchase of Brazil's Troller brand gives them an opportunity (if they're smart) to market the awesome T4 in the United States as a true Wrangler competitor.
|Ford Troller T4|
|Hummer's 2008 HX Concept|
Without the Hummer brand, GM's next best option is to build their offroad-oriented 4x4 for their GMC Truck brand. If they want to make it a serious competitor to the Wrangler, they're going to have to focus on offroad ability first and foremost. It's very easy to make a proper 4x4: just follow the Wrangler's basic recipe of a stout ladder frame, flexy suspension, heavy-duty solid axles, and a low-range transfer case. There are a million ways to screw it up, however: for instance, the Hummer H2 with its tough-looking body and merely a Chevy Tahoe chassis. Hopefully GM will learn from its past mistakes and actually produce a vehicle that people want to buy.